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Event Details

Pride and Ownership:  The Love for the Job


Ignite Your Love for the Job


Pride and Ownership holds no punches.  Chief Rick Lasky takes a hard look at the fire service and finds it short on the only element that makes it effective: passion.  Chief Lasky gives an upfront and honest criticism about the need to reignite the love of the job on every level, from chiefs on down.


Do you have what it takes?  Not everyone is cut out for the fire service.  It takes only the best to serve the public when people need help most. Pride and Ownership calls for men and women with honor and integrity to measure up to the task.


There’s nothing else in the world like being a firefighter.  Every day Chief Lasky remembers why his job is the best in the world and he brings that passion to Pride and Ownership.  Chief Lasky revisits the proud history and tradition of the fire service and reflects on the family values and brotherhood that have made firefighting a truly family-oriented vocation.


Program Features:

  • Our Mission
  • The Firefighter         
  • The Company Officer
  • The Chief     
  • Our Two Families    
  • Sweating the Small Stuff
  • Changing Shirts-The Promotion  
  • What September 11th Did To Us and For Us
  • Ceremonies That Stoke the Flames of Tradition
  • Marketing Your Fire Department
  • Making It All Happen and Taking Care of Number 1
  • Have You Forgotten?


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Del Valle Amphitheatre
1963 Tice Valley Boulevard,
Walnut Creek, CA 94595